When Indian biscuit maker Britannia created a crunchy, chocolatey, cream-centred snack to accompany its Milk Bikis, Little Hearts and other confectionery treats on supermarket shelves, it had no idea how much of a splash its new product would make. For soon after its launch, Britannia’s Treat-O biscuit was taken to Delhi High Court, not for consumption, but for allegedly
being a replica of Kraft Foods’ Oreo cookie. Lall & Sethi is representing Kraft in the case, while Karanjawala & Co is acting for Britannia.
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